The Name of This Tea is "Honoka"

We named this Japanese black tea "Honoka."

This is because the name itself embodies the character of this tea: it does not shout, but rather, quietly emanates its fragrance from within. When poured, a sweet and brilliant aroma of spring flowers rises from the glass. Yet, it is never overpowering, but always "subtly" (the meaning of honoka) stays with you.

The name also evokes the "subtle" traces of a nostalgic memory, held within the once-lost cultivar, 'Izumi.' And it speaks to the "subtle" sweetness of its flavor, which is low in astringency and gently envelops the palate. We invite you to enjoy the elegant and rich personality hidden within this cup, along with its name.